VIP Worldwide promotes Las Vegas Park MGM in 360

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by Stephen Chapman

East Yorkshire-based VIP Worldwide has been brought in by the Park MGM in Las Vegas to create a 360 degree experience.

The team has produced a range of cinematic, VR films for the new hotel, to promote meeting and event spaces.

“The newly opened Park MGM has some of the most current and unique meeting and event space in Las Vegas, but we needed an accurate and visually engaging way to showcase it to our customers,” explained Elizabeth Harlow, vice president of brand strategy, Park MGM, Las Vegas.

“After some research and conversations with VIP Worldwide, we decided that 360 video was the best solution. VIP produced a 360 Overview film of our key property features and also delivered a video library of individual 360 assets that our sales team can use to drill down into detail on any one space.”

Harlow added that they intended to commission more 360 video as further Park MGM properties came into being.