Brandon has completed the brand and communications strategy for a new range of ready meal foods.
The agency was briefed by manufacturer, Samworth Brothers, to fuse ready meal branding with language more familiar on sports-nutrition products, to appeal to “everyday athletes.”
Samworth Brothers also owns sports supplement firm, SCI-MX.
“Our challenge was to make the very different design cues and sector-specific language work together in a way that’s credible and appealing. The brand had to stand out in its own right, with SCI-MX promoting the fact that it’s a serious brand with weighty nutritional claims, not a faddish challenger,” explained Simon Ellis, client services director at Brandon.
“We’ve created a new sports nutrition ready meals design language. But we also had to ensure that the scientific information on pack was easy to absorb at speed. It’s an entirely new proposition, and our work will support SCI-MX at it expands the range.”
