Leeds agency appointed by luxury bedmakers for first ever B2C campaign

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by David Prior

Brass has won a four-way creative pitch to handle Harrison Spinks' first ever B2C campaign.

The Leeds-based family business, founded in 1840, manufacture beds and mattresses and supplying to retailers such as John Lewis, Dreams and Furniture Village. 

Brass will be creating and producing a TV advertisement, in addition to both online and offline assets such as press ads and digital display.

Esme Westmoreland, head of marketing at Harrison Spinks, said: “We have almost 180 years of experience making really brilliant beds, but up until now we’ve been one of the industry’s best kept secrets!

"This is a really exciting time for Harrison Spinks as we work to raise consumer awareness of our brand. We chose to work with Brass as we felt like the creative campaign they devised was the most impactful way to tell our story and would really stick in the customers’ mind.”

Gill Ball, managing partner at Brass added, “We’re really excited to get started on our work with such an innovative brand. Harrison Spinks has an inspirational vision and we’re looking forward to driving their marketing in a new direction.”

Brass, which is also based in Leeds, has a headcount of 90 and has won other recent work from the likes of Naked Noodle, Aquaclean and Perrigo UK.