Label PR has been retained by Regatta Great Outdoors, Britain’s largest outdoor and leisure clothing company.
The Manchester agency will manage all UK press and publicity, with a focus on influencer outreach, events and celebrity services. Label has also been tasked with the launch and management of the brand’s latest celebrity ambassador campaign, due for launch in September.
Kayleigh Vickers, PR Assistant Manager for Regatta, said: “The coming year is a big one for our business and we’re confidently entrusting Label PR to deliver a series of activation across PR, influencer outreach and celebrity. Label PR’s unique approach of offering only Director level experience across their team was a big draw as well as the creativity and enthusiasm the agency showed from the beginning of the process.”
Jessica Thornton, Label PR Director, added: “As one of the UK’s biggest outdoor brands, Regatta has been on our radar for many years. The heritage behind the brand, seemingly endless product range and affordable quality, coupled with its long-standing success within the marketplace, are key messages that Label PR is keen to deliver. “Our response to the brief was well received by the Regatta team partly because of our invaluable experience with the fashion industry but also our creativity in delivering ideas to sit alongside Regatta’s SS18 overarching campaign.
“By offering our unique approach whereby the client only works with the owners of the business, the agency is perfectly positioned to execute the systematically planned events, activations and outreach programmes we’ve set in motion for 2018 and beyond.”
Label has a portfolio which includes Proactiv+ skincare (Nestle), BlanX and Moda in Pelle footwear with new brands to be announced in due course. The agency will be relocating to 1 Spinningfields as its northern base.
