Chief produces new 'Spring Spotters' campaign for Lidl

Simon Austin's picture
by Simon Austin
Lidl

MediaCityUK indie Chief has produced Lidl’s ‘Spring Spotters’ campaign, which is running across TV, digital, press, social, DOOH and radio.

The spoof TV show was conceived by TBWA\London for Lidl to capture the whole Spring season instead of focusing solely on Easter. 

Filming took place on location in Manchester and at Chief’s studios and features two Lidl Spring Spotter presenters, played by Tom Price and Helen Austin.

Chief recently featured in Prolific North’s Top Independent Production Companies 2018, ranking in the top 10. You can see the ad below:

Spring Spotters