Newcastle’s Silverbean appointed by John Lewis to lead on affiliate programme
Newcastle’s Silverbean has been appointed as the agency of choice for the John Lewis Partnership Affiliate Programme.
Silverbean will manage affiliate activity across John Lewis & Partners, Waitrose & Partners and John Lewis Finance using Impact’s SaaS partner platform.
Louise James, Global Associate Director at Silverbean, said: “We are immensely proud to have been appointed by the John Lewis Partnership to support the growth of their affiliate and partner marketing programme, alongside Impact.
"There’s a significant amount of untapped potential within the channel, and our dedicated team can’t wait to start executing the ideas we presented at pitch, alongside their internal marketing team.”
Laura Parrott, of the John Lewis Partnership, said: “After a thorough review of the market, we are excited to be working with Silverbean and Impact to grow and enhance our John Lewis Partnership affiliate programmes.
“Silverbean will work closely with our in-house teams to accelerate affiliate growth across John Lewis, Waitrose and John Lewis Finance, enabling our brands to work more closely together. Impact’s technology will further support the teams to deliver on our specific needs and align with our marketing strategy.”
Silverbean, which has offices in Newcastle upon Tyne, Teesside and Sydney and more than 40 employees specialising in the affiliate and partner marketing sector.