Dinosaur reveals Bupa campaign

Stephen Chapman's picture
by Stephen Chapman

Dinosaur has created a new campaign to promote Bupa Health’s insurance services.

"The time” shows how customers can get 24-7 access to health experts, using everyday examples.

“[…] we identified that for people looking to take out health insurance, the 24/7, all year-round support from doctors, nurses and mental health professionals is a valuable and lesser-known aspect of the cover,” explained Helen Bruce, Bupa’s Head of Consumer Marketing.

“Dinosaur’s understanding of our brand meant they were able to tell this story in a clear and sensitive way.”

The 30 second advert will run on television from this month.

“As part of Bupa’s recent consumer campaign, our ad had to sit beautifully alongside the #IsItNormal brand TV advert and that called for something hardworking with emotional appeal,” added Mark Beaumont, Chief Creative Officer at Dinosaur.