Dead Pixel Films shoots stop motion ad for homeware brand

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by Stephen Chapman

Manchester’s Dead Pixel Films has produced a new marketing film for Rose & Grey.

The 35” video used a stop motion style effect to showcase a range of the company’s products within different interiors.

“The guys at Dead Pixel understood that at a time when buying habits were unpredictable, we needed the turnaround to be quick and smooth to fit into an ever-adapting marketing plan,” explained Lauren Mason, Marketing Manager at Rose & Grey.

“They fully understood that the video would need to work across various platforms with different edits, so having a suite of assets all coming from one lead video at the end of the project meant that we had lots of content to play with.”

Shot over the course of a day, the Manchester production company also carried out post production.

Rose and Grey | Interior Design Brand Film

“With the current climate, brands don’t always have the luxury of time and this project was no different,” said Cal Thomson, Co-owner and Director of Photography at Dead Pixel Films.

“We pushed the limits of what could be achieved in a day by constructing a moving storyboard, leaving nothing to chance and even managing to finish an hour early. We’re seeing this approach benefit brands across the board who need to be reactive.”