Food brand appoints Fablr

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Digital agency, Fablr, has launched a website for canned hotdog and meat brand, Ye Olde Oak.

It was briefed to develop the site around the historic brand’s new look.

"Ye Olde Oak has been a staple of the British kitchen for a long time but it had become somewhat overlooked in recent years. We have completely immersed ourselves in the whole brand in order to create something that gives Ye Olde Oak a real voice and a personality - celebrating both its heritage and ‘favourites’ status for UK hot dog consumers,” explained Geoff Bretherick, Creative Director at Fablr.

"Ye Olde Oak’s new packaging was our starting point, and our job was to translate the refreshed and emboldened visual identity to a digital delivery and create more of a brand story around the UK’s no. 1 hot dog.

“The new brand is backed by a really distinctive typographic framework and saturated colour palette, and we’ve loved bringing all this energy to the brand messaging and visual treatment of content as part of our design process.”

Fablr’s teams in Leeds and Manchester also produced a creative social media campaign, including art direction for brand videos and photoshoots.

“We love their creativity, which, teamed with their excellent technical ability and deep understanding of our brands, gives us an excellent ongoing design and creative partner,” added Bryn Scadeng, Head of Marketing and Innovation at Struik Foods.

The Fablr team has worked with Struik Foods Europe for two years and has previously created a website and social media campaign for its Bunlimited brand.