Merlin Entertainments appoints Manchester start-up

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The Strong Agency has been appointed by Merlin Entertainments to promote its Manchester attractions.

The company, set up by Julie Wilson, has been awarded a retained contract to handle the national and regional media for Sea Life and Legoland Discovery Centre Manchester.

“This is a significant appointment for the agency; we couldn’t be more pleased to be on board,” she explained.

“Sea Life and Legoland Discovery Centre Manchester have been educating and inspiring families for years through creative play, we look forward to working together to excite and inspire many more.” 

Work is currently underway to promote a new Snorkel with Sharks feature.

“We’ve worked with a number of partners over the years, but none have grasped the business quite in the way that Jules, and now The Strong Agency, does,” added Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments.

“She has a proven track record for delivering creative and strategic campaigns that meet our business objectives, and we’re delighted to work  together.  We know we’re in good hands.”