Love Sugar Science vows to challenge 'lazy rules' with new campaign
New Manchester agency Love Sugar Science has been appointed to handle the strategic communications planning and media buying for Butcher’s Pet Care’s forthcoming brand relaunch.
Rachel Collinson, Butcher’s Director of Food for Dogs, said: “The new campaign is a great opportunity to shout about the great food we make for dogs and reinforce our brand as “the everyday choice in naturally nourishing food for dogs.
“We challenged all agency partners to think big, disrupt category rules and create a strong media plan. Love Sugar Science took a different approach to their peers, led by exciting thinking but underpinned with solid planning and a clear eye on effectiveness. We are delighted to have them join us for the journey ahead.”
Love Sugar Science Co-Founder Jessica Scott said “The ambition of the whole Butcher’s team was inspiring; they asked us to challenge them and have backed us in delivering a campaign worthy of a great British brand committed to creating great food for dogs.
“This is exactly the sort of business we set up to work with and a brilliant way to get started challenging the lazy rules of lazy media.”