Asda has made two interim marketing appointments, following the departure of Adam Zavalis.
Zavalis, the Leeds-based brand’s VP Marketing, is leaving the business, having delivered its Christmas ad campaign,
As it looks to recruit a replacement, to lead its advertising, social, creative and design teams, Asda has moved Pippa Prain into a new role as Senior Director of Marketing Planning, Propositions and Operations on an interim basis.
READ MORE – Asda returns to Aldi aisles for new VP of marketing
Prain joined Asda as its Marketing Director in 2023, having previously been Chief Brand Officer at Pizza Hut. She’s previously worked at Foodstuffs New Zealand and Leo Burnett.
The other interim appointment is Jen England, who becomes Senior Director, Marketing Communications, across advertising, social and design. It’s a return for England, who was Head of Broadcast and Head of PR during an 8 year stint in Leeds, before heading over to Bradford as Head of Brand and Marketing Communications at Morrisons.
Zavalis leaves Asda after exactly 2 years at the supermarket group. He joined November 2023 from Aldi, where he spent 8 years as its Marketing Director.
