Weetabix’s head of marketing is leaving to launch a new Leeds-based marketing consultancy called Big Black Door.
Gareth Turner, who has also held senior roles at Arla Foods and Heineken, joined Weetabix in June 2019 and led the development of its “Beanz on ‘bix” campaign, which was named Marketing Week’s campaign of the year in 2021.
The new consultancy will offer guidance to businesses in need of “supercharging their growth”, as well as helping agencies and clients to collaborate better.
“I’ve been lucky enough to lead some of the UK’s biggest and best loved brands for over 20 years, and have had the benefit of blue chip FMCG marketing training,” said Turner.
“I’m now able to pass this knowledge on to other businesses, especially scale-ups. I’ve experienced the challenges of growing a brand, and I know Big Black Door can make a difference by sharing this experience more widely.”