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Marketing Humber is dead – long live Future Humber!

The Humber Bridge

The Humber’s regional promotion organisation, Marketing Humber, has repositioned itself and rebranded as Future Humber.

Future Humber launches with a renewed strategy and focus on its powerful network of bondholders that spans the private and public sectors across the region.

The repositioning includes a refreshed and expanded board of directors, gathered from among senior staff at regional public and private sector organisations including the NHS, Reckitt, Smith+Nephew and the University of Hull.

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Future Humber's new directors
Future Humber’s new directors

The board will seek to strengthen Future Humber’s voice across all sectors and steer its strategy, supported by a dedicated Advisory Board.

The switch to Future Humber “more accurately reflects the organisation’s wide-ranging work to make connections, build partnerships to promote the Humber, and help secure investment to drive growth.”

Future Humber’s work will be strongly linked to the themes of people, place, partnerships and planet, as well as the role everyone who lives and works in the region has in building a sustainable and prosperous future. It will promote the Humber’s strengths to a national and international audience and accelerate opportunities to unlock the region’s potential, putting bondholders’ businesses and organisations at the heart of its work.

Future Humber will also build on the positive work of what was formerly Marketing Humber’s Young Talent Network, which has grown year on year and is itself now been rebranded as Talent+. The expanded programme will work closely with bondholders to tackle the challenge of talent attraction and retention at all levels and seek to offer a platform to strengthen key skills, share knowledge and create meaningful connections.

Future Humber’s launch video

Bill Walker, chair of Future Humber, said: “This region has a powerful story to tell as a global example of somewhere that’s redefining itself through renewed confidence, ambition, investment and opportunity. We have a tremendous and immediate window of opportunity to make a dynamic difference to the Humber’s profile and prolonged economic success by bringing together powerful, collaborative voices to tell a story of immense potential. Our time is now.”

Future Humber describes its new vision as: “To inspire progressive change that creates real and positive impact in our region, successfully empowering people and businesses in the Humber to thrive in a net zero world.”

Future Humber, as Marketing Humber, recently moved its expanded operational team to Hull’s C4DI tech hub led by managing Director Dr Diana Taylor.

Taylor said: “If we’re to deliver on the scale of opportunity, it’s so important to present a compelling proposition for the region to national and global audiences. That’s what’s prompted this exciting repositioning as Future Humber – because everything we do is geared towards helping create a bright future for the region.”

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