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Manchester digital agency wins global swimwear brand


Embryo has been appointed by global swimwear brand Kōraru to grow its business and revenue.

Kōraru are working with the Manchester digital agency on paid creative social media campaigns, to create best practices for the business, to engage with new customers and hit their goals next year.

Founder and CEO of Kōraru, Oana Romaneiro, explained that she picked Embryo because they were the first company she felt “truly understood the challenges of running campaigns for an international clothing brand.”

“In our search for an advertising partner, one recurring frustration was that we found no one truly understood us as a new brand and, therefore, our journey in creating a community around our brand values,” she added.

“Everyone talked about A/B testing and ROAS, but there is so much more than that when trying to introduce yourself to the world and help people discover your brand. Embryo was the first company to truly understand our challenges and align with us in what we want to achieve”.

Harriet Tuite, Head of Paid Media at Embryo, said:

“It’s great to work with a brand that has such a focus on sustainability, like Kōraru. It makes such a difference to be promoting a positive message through social media and we’re all excited as a team to develop their campaigns and see Kōraru grow from strength to strength.”

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