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Manchester agency delivers over 1,000 product descriptions for Castore ahead of new season of sport


Precision sportswear engineer Castore recently released the highly anticipated 2023/24 kits for a number of its sponsored teams with the help of content agency Making You Content.

Castore has partnered with the Manchester-based agency for several months now, and called upon it to craft over a thousand product descriptions across 11 football teams, from Premier League club Newcastle United to La Liga squad Athletic Club. Castore also supplies kit for five rugby teams and regulars such as England Cricket and McClaren Racing.

“Ultimately, Castore’s mission is to forge authentic connections with the fans of the teams it has partnered with,” said Holly Edwards, marketing project manager at Castore. “With Making You Content’s content development expertise, we’ve been able to effectively showcase the features and benefits of our high-performing teamwear collections.”

Going forward, Castore has its sights set on securing its status as the world’s number one premium sportswear brand. Making You Content will continue to help refine the brand and highlight its commitment to excellence in sportswear through strategic content creation and tone of voice development.

“It’s a privilege to be delivering impactful content marketing for one of the UK’s fastest growing sportswear companies,” added Kelly Gilmour-Grassam, Director of Making You Content. “At our agency, we specialise in partnering with ambitious brands. Working with the Castore team has been an absolute joy.”

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