Manc Frank has been appointed as agency of record by Europe’s largest photographic community, Photobox.
The Manchester agency will use their trademarked Talkability approach to engage media and consumers. Their brief is to promote Photobox’s ongoing mission to ‘celebrate cherished memories through personalisation’, highlight innovative new product launches and celebrate key moments in the cultural calendar.
Photobox was founded in 2000 and has grown to become Europe’s largest photographic community, serving five million customers a year across 19 countries.
Graeme Anthony, Manc Frank GM, said: “Photobox are an exciting and vibrant brand. We’re thrilled to snap it up.”
The appointment follows Manc Frank’s work for Photobox in supporting the launch of the royal promotion ‘The Crown from the Crowd’ (above). This was a biography of the Royal Family through the lens of the British public.