Kitchen designer Magnet has unveiled a new Autumn campaign ‘Beautiful. Purposeful’ in collaboration with McCann Manchester.
Magnet launched its Better. By Design platform at the end of 2021, articulating its aim to inspire better living through purposeful design. The new ‘Beautiful. Purposeful’ campaign continues the theme, highlighting that a Magnet kitchen is not just about being beautiful – what makes it special is the attention to detail and the purpose behind the design.
The campaign sees a 30-second TVC launch followed by digital and social, as well as full retail showcases across Magnet’s 196 stores.
Created by McCann Manchester, the TVC brings to life the thoughtful touches of a Magnet kitchen that are perfect for purpose, and features the award-winning Nordic Nature kitchen which takes its design inspiration from nature.
The advert shows the heart-warming relationship between a young girl and a barn owl, using the analogy of how the natural world has perfectly designed an owl – a beautiful creature which is perfectly adapted to its environment. Elegant, graceful and silent, even when in flight, an owl’s head is perfectly attuned for listening and its kind face, shaped like a heart, helps convey the connection we have with this stunning animal.
As we see the owl fly to meet the girl outside of her kitchen, their emotional connection represents the importance a kitchen holds for families and life, with the natural setting signifying the inspiration behind Magnet’s design. The ad’s bespoke, original score is by composer Lennert Busch.
