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MAG and Sykes Holiday Cottages are ready to rumble


MediaCityUK-based Media Agency Group has unveiled its latest broadcast TV campaign with Sykes Holiday Cottages over the holiday period.

The independent agency has been working long-term with Sykes to develop the campaign, in a bid to further grow awareness and consideration of the brand amongst consumers.

The latest campaign highlights how easy it is to plan, book, and enjoy a staycation with Sykes, all to an updated soundtrack of Ant and Dec’s Let’s Get Ready to Rumble featuring the line “watch us rock the mic, Sykes” over clips of guests enjoying a range of cottage holidays across the UK.

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Sykes and MAG are ready to rumble for 2023

Sykes Holiday Cottages’ marketing director, Chris Algar, said: “Media Agency Group have been a trusted partner in our above the line activity for a number of years and, in that time, our campaigns with them have continued to evolve as the business has grown. We’re confident in MAG’s support in reaching our target audiences and generating cut-through amongst other travel brands next year.”

Steve Crawley, senior account director at Media Agency Group added: “I’m excited to share this latest campaign with Sykes Holiday Cottages with a bold, new creative that showcases the brand from a different angle. I’m really proud of the work we’ve done with the brand thus far, and to be a part of their business growth is a very rewarding thing to witness.”

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