Liverpool’s Uniform reveal the design for new EFL football

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Liverpool brand design agency Uniform has shared pictures of the Mitre Delta Max – the new 2020/21 season football for the English Football League.

The ball’s new design will be unveiled on the plinth at Wembley for the Sky Bet Championship Play-Off Final.

Uniform’s Creative Lead, Richard Pay, said: “Imagine designing a poster that has no start point, no endpoint, no top, or bottom, no edge. Just seamlessly connected all the way around. That’s what designing a football is like. The design needs to transition from one panel to the next, all the way around and back to itself.

“We developed a concept based on the idea of the flow state – a fluid, organic graphic. It was crucial that the design is distinct and will stand out at a small size when constantly on the move. No small feat. But we love a challenge.” 

Richard has now designed over 20 footballs to date. 

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