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Liverpool partners with Swiss watch brand


Premier League Champions, Liverpool, have signed a partnership with Swiss watch brand, Tribus.

As the club’s official global wristwatch and timing partner, Tribus will seek to raise awareness through stadium branding, including Anfield’s clock and digital platforms.

The firm has also created an officially licensed LFC watch to commemorate their championship-winning season.

“When it comes to watchmaking, Swiss engineering has gained a long-standing reputation for luxury, cutting-edge innovation and quality that stands the test of time,” said Matt Scammell, Commercial Director at Liverpool FC.

While manufactured in Switzerland, Tribus was founded in Merseyside by 3 brothers.

“From the age of six, I’ve followed my club home, away and across Europe,” explained James Ward, co-founder and Managing Director at Tribus.

“It’s a passion that certain people can’t understand. It’s more than watching a game of football, it’s family, it’s friends, it’s an infectious buzz that is impossible to shake. When the opportunity came to combine our family’s two passions of Swiss watchmaking and Liverpool FC, it was a dream come true.”

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