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Liverpool FC signs its first digital fitness partner

Liverpool Football Club has signed a multi-year partnership with Peloton.

The brand becomes the club’s first ever digital fitness partner, and they will work together to provide exclusive Liverpool FC content for the Peloton platform. 

Peloton will also have a presence at the club’s AXA Training Centre and its pre-season training camp in Germany.

“We are delighted to welcome Peloton to the Liverpool FC family. This is a truly unique partnership and we’re excited about growing and activating this meaningful relationship to benefit both LFC and Peloton communities,” said Ben Latty, Commercial Director at Liverpool FC.

“Both LFC and Peloton recognise the vital importance of communities, how we at LFC look after our communities is a central part of our sustainability programme, The Red Way. Similarly, Peloton has built up a nearly seven million strong passionate community since launching, just over ten years ago.

“It’s particularly pleasing that we’ve been able to put our own staff, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.

“Together we will provide Liverpool FC fans and Peloton members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind experiences.”

The move follows Peloton’s recent brand relaunch, including a new identity. 

“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction, and great music. The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers,” added Charles Quartey, Senior Director of International Marketing for Peloton.  

“Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

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