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Liverpool agency launches immersive roadshow for Mercedes-Benz Vans


Liverpool-based Meet & Potato has launched an immersive roadshow for Mercedes-Benz Vans after winning a competitive pitch.

The roadshow will take in events including the Great Yorkshire Show and Car Fest North, and will also feature at a number of flagship dealerships and corporate events across the country.

A 16-metre, double-expanding articulated trailer has been custom built to house a combination of immersive tech experiences, exploring Mercedes-Benz Van’s vision for the future of mobility.

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Visitors can experience the very latest virtual, augmented and mixed reality using Magic Leap Lightwwear.

Nicola Burnside, Head of Marketing at Mercedes-Benz Vans UK, said: “We are firm believers in bringing our brand to the people, rather than expecting them to come to us, so this unique mobile trailer truly enables us to share our vision with a wide and varied audience.”

Jon Kelly, founder and MD at Meet & Potato, said: “We’re delighted and excited to bring the Mercedes-Benz Vans UK brand story to life with a such an innovative immersive event. The roadshow trailer is set to welcome thousands of guests as it tours the UK and we can’t wait to see their reaction.”

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