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Leeds tech group sponsor local lads’ extreme rowing challenge


Leeds-based pure technology group is to be the headline sponsor for a Bradford two-man rowing team who intend to cross the Atlantic.

The Bradford duo has received a significant show of support from pure technology group (ptg) for what will be the biggest challenge of their lives.

Chris Nicholl and James Tordoff, from rowing team Hell Oar High Water, will be taking to the water in December this year, as they take on the Talisker Whisky Atlantic Challenge – a gruelling feat of rowing endurance that begins in the Canary Islands and finishes 3000 miles away in the Caribbean.

Stephen O’Brien, Group Chief Executive for pure technology group, added: “We’re really pleased to be supporting the Hell Oar High Water boys on their incredible journey, and the great causes their efforts are funding. 

“It’s going to be a massive challenge for Chris and James, and we’re delighted to be a part of it.”

The Talisker Whisky Atlantic Challenge is considered to be the premier event in ocean rowing, and the epic journey is a three-month feat of superhuman endurance.

James Tordoff, one of the rowers, said: “The challenge is very much on the horizon now, and to have a company like the pure technology group on board gives us a huge boost as we get closer to the event.

“Motivation isn’t an issue for Chris and myself, but the support that ptg have shown us and our chosen charities really reminds us why we’ve chosen to take on this challenge. We’re immensely proud to be doing it to help those in need.”

Chris and James are taking on the challenge in aid of the automotive charity, Ben; Centrepoint, a charity for young homeless people; and the Neonatal Unit at Bradford Hospital.

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