The ex-leadership team at Branded3 have reunited with co-founders Vin Chinnaraja and Patrick Altoft to launch a new digital performance marketing agency, connective3.
Chinnaraja and Altoft founded search agency Branded3 and grew it to a 70-strong business before it was acquired by St Ives – which last year rebranded as Kin+Carta – in a £10.7m deal six years ago.
The new agency will offer digital performance marketing comprising of SEO, paid media, programmatic, content marketing, social media, data insights and CRO.
connective3 sees Chinnaraja and Altoft enlist ex Branded3 CEO Tim Grice – who earlier this year announced his departure as chief media officer at Leeds agency Edit – at the helm, along with senior team members David White, Alan Ng and John James Grice.
The connective3 head office will be based in Leeds city centre, with the agency saying it will launch with a team of 10 after securing “multiple contracts”.
