Leeds-based brand communications agency, Principles, has been appointed by beauty giant, Revlon, to design and deliver the brand’s presence at a leading sector event.
The Boots Self Selection Conference, taking place at ICC Wales, saw Revlon showcase a selection of hero products and innovations to Boots stakeholders, with Principles tasked to create a bespoke 4m x 4m activation for the brand.
The agency’s remit spans creative concepting, print production and full stand build, with the activation designed to maximise product visibility and brand impact within the conference environment.
Jason Johnson, shopper marketing & brand activation manager at Revlon, said: “We were looking for a partner that could combine creativity, practical delivery and a strong understanding of retail presentation, and Principles stood out immediately.
“The team quickly understood our vision of how we wanted Revlon to show up at the event and brought a collaborative, solutions-focused approach to the project from day one. We were excited to see the final stand come to life at ICC Wales and get such a positive reaction.”
Liz Bryne, director at Principles, added: “We help brands win the moments that matter the most, these are the points when decisions are made and minds are changed, so the opportunity to work with a globally recognised brand like Revlon at such an important event was hugely exciting for the team.
“Our role was to ensure the stand not only captured attention on the day, but reflected the world-renowned confidence, creativity and quality associated with the Revlon brand.”
The project win continues a strong period of new client wins for Principles across branding, experiential and production, as the agency expands its portfolio of consumer and retail-focused brands.
Principles is a creative activation agency based in Headingley, Leeds, and has been helping brands win the moments that matter the most for 40 years.
Revlon is a globally recognized beauty and cosmetics multinational founded in 1932 and headquartered in New York City. The brand offers a wide array of colour cosmetics, hair care, and skincare.
