Leeds-based integrated agency Ponderosa has been appointed by Revive Active to strengthen its brand as the supplements business targets further growth across the UK.
The agency will update the branding and messaging of the Irish vitamin and dietary supplement company, which has expanded rapidly since launching in 2011.
Ponderosa began the project with field research and market analysis designed to sharpen Revive Active’s strategic direction and challenger positioning in the UK.
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That work has informed a new proposition and brand manifesto focused on simplifying wellness and educating consumers about the quality and quantities of ingredients used in supplements.
Creative concepts are now being developed, including refreshed design elements, distinctive brand assets and product-led messaging. The project will culminate in a new brand book and launch campaign later this year.
Stuart Pond, managing director at Ponderosa, said: “Revive Active leads Ireland’s supplement market and is creating a confident challenger role in the UK and we’re excited to help shape what comes next. When a brand is brave enough to diverge from the pack, we know it becomes more distinctive and more desirable. Our integrated approach has meant that our research team has defined the opportunity, our strategists shaped the positioning and now our creative team is bringing the brand to life.”
Helen Mannion, marketing director at Revive Active, added: “Innovation drives everything we do. We’re constantly exploring new products, markets and breakthroughs to simplify wellness and help people feel the difference when taking a quality, scientifically formulated supplement. Ponderosa challenged our thinking and their research expertise identified a need which aligned perfectly with our ambitions for continued UK growth.”
Revive Active manufactures its products at its own facility in Ireland. Alongside its continued UK growth, the company has recently expanded its retail presence into Spain, Portugal and the UAE.
Ponderosa is an independent Leeds marketing services group comprising specialist agencies working across research, strategy and creative services.
