Leeds integrated agency ilk has transformed the brand of Quickline, providing a new logo and visual style, tone of voice, brand strategy, website design and sales collateral.
The agency was appointed in August 2021 by the internet service provider, and its creative account team and design studio has been collaborating with Quickline to communciate the brand’s mission statement of connecting rural communities.
The newly refreshed branding was launched in April, after a four-month project to execute the changes. Branding can be seen online and offline, including a wrapped events trailer and fleet of Quickline vehicles.
Quickline’s mission was developed by the brand strategy team at ilk, who settled on “broadband for the better”.
Beca Hart, Creative Manager at Quickline, said: “It’s been a very exciting time for Quickline and ilk has been fantastic to work with for the brand refresh. We’ve worked very closely with the creative account team and design studio over the past few months, and we’re extremely pleased by the work they have produced.