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Leeds agency appointed by bakery brand for seasonal push


Bakery brand St Pierre has appointed Leeds-based Cat Among The Pigeons as partner agency to help reach Tesco shoppers.

Celebrating the brand’s French heritage, the creative showcases the range of brioche burger buns and hot dog rolls available and on offer at Tesco stores over the Halloween and Bonfire season.

The geo-targeted mobile advertising will target shoppers in close proximity to Tesco stores in key areas, inspiring home cooks to make their meals just that little bit more magnifique. 

The campaign went live yesterday.

“The campaign takes into account that people are probably celebrating Bonfire Night at home or in the garden with family this year,” said Paul McGann, founder at Cat Among the Pigeons. “It’s designed to lift spirits and inspire shoppers to elevate their everyday.”

Cat Among The Pigeons was launched in Leeds in January by former Brass managing partner, Paul McGann, in collaboration with colleagues Joanne Schofield and Lawrence McNally.

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