Leeds-based performance marketing agency Connective3 and content creation agency Powerhouse have been appointed by premium window shutter brand Shutterly Fabulous to deliver its first nationwide multichannel advertising campaign.
The TV advertising campaign builds on Connective3’s existing retained relationship with Bright & Shade Group, which covers SEO, PR and paid media, and marks the latest collaboration between Connective3 and Powerhouse.
The agencies pitched jointly for the brief, combining Connective3’s creative strategy with Powerhouse’s production capabilities to deliver an end-to-end service spanning concept, production and channel deployment.
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The campaign is due to launch later this summer and represents the first brand-building advertising investment by Shutterly Fabulous.
Tim Grice, Group CEO at Connective3, said: “We acquired Powerhouse with a view to delivering connected creative, linking production with distribution to drive tangible growth for our clients. This integration gives them a single, streamlined solution for both content creation and performance marketing across all channels, and we’re thrilled to see this vision come to life in our latest work with Shutterly Fabulous.”
Rebecca Jones, Managing Director at Powerhouse, added: “Working on the Shutterly Fabulous campaign has been a series of firsts for Powerhouse. While this is the second TV campaign we’ve worked on alongside C3’s creative team this year, it’s the very first one we’ve taken all the way from initial concept and execution straight through to channel deployment. It’s also the first time we’ve built an entire production around a key audio asset, and we can’t wait for people to see (and hear) the outcome in August when it airs.”
