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Leeds academic joins History of Advertising Trust


The History of Advertising Trust, the largest archive of advertising and brand communications in the world, has appointed Sally Chan to its Board of Trustees.

HAT was founded in 1976 and its archive is spread over 8000 sq ft, holding all forms of brand communications from industry collections such as Ogilvy & Mather and JWT to brands like Butlin’s, Heinz and McVitires.

Chan, who’s a Lecturer in Marketing at the University of Leeds, explained that she’s long used the collection for her academic work, such as examining the caricatures of the Chinese in British advertising through early martial arts tropes.

“I’m keen to address barriers to diversity and inclusion in the creative industries by using archives to kickstart conversations about cultural history and stereotypes in advertising,” she said.

“I have always found HAT to be an incredible resource, and I hope to bring it to the attention of more researchers, agencies and universities beyond the industry hub of London. I look forward to facilitating bold new discussions and educational opportunities for students through HAT Collective.”

Chan has more than 30 years experience in lecturing in Advertising, Marketing and Design at a number of Business Schools including Manchester Metropolitan and Leeds Beckett.

“As an educational charity, HAT is always looking for new ways to enrich the work of researchers, academics and students,” added John Gordon-Saker, Director of HAT.

“Sally’s appointment will allow us a unique insight into how we can continue to meet this aim. In particular, we hope she will guide the growth and development of our HAT Collective platform for students.”

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