The list of roundtables include:
Roundtable 1 – An Outcome Approach to Partnerships, will be hosted by Leeds agency Boutique. Boutique will draw on the agency’s experience to explore the benefits of an outcome approach to partnerships and the boundaries and protections that other agencies and companies should have in place.
Roundtable 2 – Securing Talent in the Current Market, will be hosted by Rosie MacPhail from Better Placed. This roundtable will delve into the current jobs market, with particular focus on the digital industries and will weigh up how best to secure talented and committed employees.
Roundtable 3 – Affiliate Partnerships, will be hosted by Jessica Brown from global affiliate marketing network Awin. As the global affiliate marketing industry is now worth $12billion and 15% of average marketing budgets are being allocated to it, Brown will discuss the benefits and opportunities available by adding affiliate partnerships into your marketing mix.
Roundtable 4 – Digital PR, will be hosted by digital marketing agency No Brainer. From sentiment to link-building, digital PR can put your business in front of potential customers more effectively than virtually any other channel. This roundtable will explore the various ways this can be achieved and consider what tactics and strategies can be deployed most effectively.
Roundtable 5 – Leveraging Media Partnerships and Data, will be hosted by Mark Westaby from data-focused media evaluation company Metricomm. In this roundtable, Metricomm will highlight how critical it is when measuring a brand’s performance in online media coverage. By combining audience trends with Google search techniques, website data and sales, companies can much better understand how online media coverage affects their reputation, bottom line and margins.
It’s set to be an unmissable morning, make sure you express your interest to attend now!