Hilton has extended its partnership agreement with Lancashire Cricket and Emirates Old Trafford.
The hotel group, which has been its Official Hotel Partner, since 2016, will continue to have its branding on the men’s County Championship shirts.
The brand will also be part of the men’s and women’s pre-season tour to Dubai, which is the first joint tour ever undertaken by a first-class county.
“We are delighted to extend our partnership with a global brand such as Hilton, one of Lancashire Cricket’s most supportive and longest-standing current partners,” said Daniel Gidney, Chief Executive at Lancashire Cricket.
“Our pre-season tour of Dubai will be an historic moment for the Club with our men’s and women’s squads travelling side by side for the first time, whilst staying at The Conrad, one of Hilton’s prestigious properties. We will be proud to have Hilton as presenting partners alongside us. Their actions have spoken louder than words and we greatly value their support in helping to make the trip possible.”
Hilton will also remain the sponsor of the cricket club’s live streaming service.
“Our successful partnership with Lancashire Cricket allows us to offer fantastic experiences to our valued Hilton Honors members – including international cricket events and high-profile concerts – and we’re looking forward to offering even more of these as we enter the exciting new season,” added Heather Laverne, Vice President, Loyalty and Enterprise Marketing, Hilton.
“We also value the opportunity to create interesting and engaging content with the Men’s and Women’s teams, for our customers to enjoy. And we are particularly pleased that this content will include working with the women’s team as the Club embarks on the first joint men’s and women’s tour in its history.”
