Journey Further says it’s seeking to scale its global influencer offer with the acquisition of Saulderson Media – an agency which grew from “an idea in a cancer ward.”
The Leeds agency said the move followed two years of high growth, which included expanding its services with influencer and social teams.
“One of the biggest challenges facing brands today is the ability to deliver authentic reach with measurable impact. This acquisition takes us one step closer to solving that. It is not just a smart business move – it’s a strategic step into where the market has been moving – aligning with changes in consumer behaviour and expanding our capabilities to unlock new avenues for global growth,” explained Robin Skidmore, Founder and CEO, Journey Further.
“As we scale Journey Further we want to back strong founders with a shared ambition and who are closely aligned on our values and vision of the future. Having got to know Suhit I believe he is one of the most exciting and capable founders in the UK right now. We’re confident this move strengthens Journey Further’s position as a future-ready agency and creates exciting opportunities for everyone in the combined business.”
Glasgow-based Saulderson says it has a database of more than 47m influencers and a speciality in the tech and gaming sector, with clients including ACER and Ubisoft.
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Suhit Amin founded Saulderson Media in 2018 when he was a teenager – and he’d just been diagnosed with cancer. At first a talent management agency, his team of 5 moved into its first office 2 years later – while Amin was still in university.
Now the influencer marketing agency executes 400 campaigns a year, producing 3500+ pieces of content.
“From an idea in a cancer ward to a global influencer marketing agency, our Saulderson Media story is like no other. The journey thus far has been incredible, serving some of the biggest brands in the world and forging winning partnerships with top influencers. But for some time, I’ve been eager to play at a bigger level and create even more impact,” said Suhit Amin, Founder and CEO, Saulderson Media.
“This acquisition by Journey Further is the perfect next step. Joining the group brings a plethora of new opportunities for our existing clients with a truly integrated service offering. It also provides us a strategic entry point into new verticals and markets.
“I am most proud to be joining a group with an aligned vision and a brilliant leadership team. I could not be more confident or excited about what we can achieve together, and the quality of the new offering we’ll bring to the market.”
Saulderson Media will continue to operate as a Journey Further company under the leadership of Suhit Amin, who will also take up a seat on the Journey Further Senior Leadership Team.
