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Jen Spence Production delivers 200+ spooky assets for Superdrug Dolls After Dark campaign

Jen Spence Production has partnered with Superdrug to produce its 2023 Halloween ATL campaign Dolls After Dark.

Superdrug was looking to elevate its Halloween campaign for 2023 with “the perfect fusion of beauty and spookiness.” Jen Spence Production developed a creative execution for the Dolls After Dark campaign, with six beauty dolls who come to life after dark within a Superdrug store.

Yorkshire-based Jen Spence Production produced 200+ assets, across CGI, video, stills and bespoke audio for the brand to use across digital, social and ATL. The campaign has featured across all digital channels, and at over 800 Superdrug stores across the UK and Ireland through window, digital screen and POS touch-points throughout the estate.

The 3-day model video and stills shoot, with two teams shooting video and stills simultaneously for maximum effectiveness, took place in London with a one-day store shoot taking place in Leeds.

Jen Spence Production delivered full-service end-to-end production with deliverable assets of 238 including campaign imagery, B&A video content, BTS, CGI campaign video, teasers and “Get Ready With Me” Youtube tutorials.

“I can’t thank Jen enough for being so brilliant from start to finish. Nothing was too big of a problem, she made everything happen. I have very high standards and Jen and her very talented crew absolutely smashed it,” said Francesca Rich, production and social manager, AS Watson Group.

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