ITV has ordered a second series of Lee Mack’s game show, The 1% Club.
Filmed at dock10 and produced by Magnum Media, the current series has average 3.4m in its Saturday night slot, and a 25% audience share.
“With its unique combination of Lee Mack’s quick wit as the ringmaster and a devilishly engaging format, it’s been great to see the show entertain and confound millions of viewers in equal measure across ITV and ITV Hub,” said ITV Commissioning Editor, Satmohan Panesar.
“We’re really looking forward to bringing it back for another series and finding more members of the 1% Club.”
The 1% Club sees each contestant start with £1000 but an incorrect answer knocks them out of the game and their grand goes into the Prize Pot. Every episode begins by asking a question that 90% of the country got right (based on a sample of answers given by 1000 people across Britain), proceeding to ask questions that smaller and smaller percentages answered correctly. And each time contestants flunk their answers the prize money swells.
The format has already been licensed in 3 territories.
