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Innovate UK backs Yorkshire firm’s “transformative” creative tech

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New technology which could prove “transformative” in creating immersive mobile experiences has received backing from Innovate UK.

GeoStories, which was a finalist in the 2022 Prolific North Tech awards, has been awarded a Creative Catalyst grand to accelerate its growth plans – and help it attract potential investors in the createch sector.

The York firm plans to develop a new product which will provide cost-effective ways to create immersive mobile experiences. It will design an online story building tool where “anyone” can make and share mobile experiences with audio, GPS triggers, video and Augmented Reality.

“Since we launched GeoStories we’ve wanted to create a digital space where anyone could make their own mobile experience, so we’re delighted that we’ve been awarded an Innovate UK Creative Catalyst grant,” explained Amanda Pearce, Director of GeoStories.

“It was great to get their endorsement for our product and recognition of the transformative potential for it where they could see that this product could help grow the UK creative industries sector.”

The tech will initially target marketing and creative agencies, with the new product set to be launched in early 2024.

According to GeoStories, brands and agencies will be able to devise their own content, upload it to the platform and deliver to audiences and clients.

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