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Ilk refreshes brand and website for kids cutlery line


Leeds-based integrated agency ilk has been appointed by children’s cutlery brand doddl to refine its existing brand concepts and develop a new ecommerce website and paid advertising strategy. 

Doddl’s products are ergonomically designed in a way that’s tailored to the smaller hands of children. Ilk’s brief was to help the brand better communicate the benefits and qualities of those design principles. 

Following a successful new website launch in March, ilk is now working closely with doddl on a paid advertising strategy to drive new and existing consumers to purchase products through their site in the UK, Europe and the USA. 

Nev Ridley, Managing Director of ilk, said: “At heart the brand’s origin story was a very personal one, and alongside the ergonomic principles we felt that our job was to ensure the brand struck a balance between the credibility and reassurance of 

Laura Thomas, Marketing Director at doddl, added: “We were quite nervous when we started the project because there was lots about our existing brand that we liked and wanted to retain –  but at the same time we knew it needed development to match our medium and long term ambitions. We were keen to find a partner that could understand that.”

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