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IF agency appoints Head of Digital and Social


IF agency has recruited Laura Belshaw to lead its digital and social team.

Belshaw joins the Manchester agency from MuscleFood, where she was Senior Brand and Marketing Manager, before becoming its Head of Business in the North West.

She’s also been Marketing Manager at Travel Counsellors.

“Joining IF feels like a huge opportunity as it’s clear to see why they are growing from strength to strength in the creative and brand world and it very much feels like this is only just the start of big things to come,” said Belshaw.

“I’m really excited to be part of the team and to go on the journey with them to new heights, going beyond the obvious to deliver head turning creativity and strong digital execution to make a meaningful difference for our clients.”

IF stated that 2022 was its best year to date, with significant wins including Marston’s, Bankifi and Traveltek.

“We challenge the expectation that brand agencies don’t get digital and digital agencies don’t get brand. Laura’s integrated expertise gives us even more credibility to deliver on that promise,” added Founder and Managing Director, Christian James.

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