Leeds-based integrated agency HUB won baby brand Bababing as a client in 2025, and has had an eventful six months already .
The partnership includes a full-service approach across website and content production, SEO, influencer outreach, email marketing, paid social, and PPC.
Bababing, a fellow Yorkshire brand founded by three brothers to create practical, affordable baby products, chose HUB to take the business to the next level – and the results have been transformative.
In just six months, HUB has driven Bababing’s sales up 105% year-on-year and orders up 91%, demonstrating the power of true integrated campaign delivery.
Instagram views have increased by 297%, with post interactions surging 622%, driven by a fresh strategy that prioritises personality-led content and motion-heavy creative designed to engage and convert.
Email marketing proved particularly effective during Black Friday, with HUB using paid social to build a VIP early-access list that delivered strong conversion rates. Digital PR placements in Women’s Health and Netmums gained an estimated 40,000 coverage views, amplifying brand awareness across key parenting audiences.
These channels have worked together to deliver record-breaking results and strengthen Bababing’s position in the competitive nursery market.
Nick Robinson, founder and managing technical director at Bababing, said: “We’ve been working with HUB for around six months, with the team looking after our social and web channels – the performance has been amazing. The HUB digital team has been so helpful in rebuilding our digital channels with granular detail across all paid and social activity. This helps us with true sales and financial reporting, not to mention working with the team on creating a brand, social, and sales strategy to enhance our ever-growing presence within the nursery industry.”
This client win added to an already strong year for HUB, with the agency seeing continued growth in both clients and team expansion during an award-winning 2025.
Rob Shaw, CEO at HUB, added: “Bababing is exactly the kind of brand we love working with – ambitious, collaborative, and ready to push boundaries. Seeing the results we’ve achieved together in just six months shows what’s possible when you get the strategy right across every channel. We’re excited to see where we can take the brand next.”
