YouGov’s recent whitepaper, the International Media Consumption Report 2021, took a sweeping and enlightening look at how individuals have changed their consumption habits in the past year.
When COVID hit in March 2020, people’s lives changed in a drastic and long-term way. This included their choices in media – traditional, digital and social.
When it came to people’s predictions about channels some were pessimistic, like those thinking that less commuting might spell the end of podcast listening; while some were more optimistic.
The Media Consumption Report 2021 convincingly shows that some of those beliefs were well-founded, while others missed the mark. Taking a look at research globally, it made some unique findings about how people around the world watch, listen and read – as well as socialise.
These will be discussed at the webinar on March 25th, where industry leaders from Channel 4 and Havas Media will investigate the findings and provide their expert insights into the media world in 2021.
