Hop&Co. has expanded its B2B client roster by adding Hispec, a lighting and fire detection solutions provider, to its portfolio following a successful competitive pitch.
Founded in 2002, initially as a supplier of general electrical products, Lancashire-based Hispec found success with its range of electronic transformers before developing a range of fluorescent lamps and luminaires that would later become a fully-fledged lighting portfolio. The company has since established itself as a trusted name in the electrical industry, delivering products and services to clients across the UK. Hispec offers an extensive range of products, including state-of-the-art LED lighting solutions, intelligent emergency lighting systems, and fire detection technologies designed to safeguard lives and properties.
Hop&Co., which has just celebrated its eighth anniversary, underwent a rebrand in autumn 2023, having naturally evolved into a social media, influencer, content, and PR agency. Offering a whole array of services, including video, photography, websites, PPC, and SEO in a complete 360-degree approach, the team has worked with start-ups, charities, established entities, emerging entrepreneurs, and international chains.
Becks Wiper, founder and managing director at Hop&Co., said: “Hop&Co. will offer a fully integrated publicity campaign for Hispec across online, offline, and social channels to help the business tell its story. Hispec’s narrative is a great one to tell, and all our tactics will authentically deliver this. From social media content to event support to launching a brand-new initiative and CPD course, there is a lot for our ever-growing team to get their teeth into.
Chris Loughlin, managing director of Hispec, added: “We were hugely impressed with how Becks and the team understood our organisation and objectives right away. They presented a strategy that was exactly what we were looking for and supplied real insights and expertise from the get-go.
“Our motto is that we don’t ever work with people we wouldn’t want to go down the pub with – and the whole team will be invited next time we go. We have big ideas alongside big growth plans, and Hop&Co. are the right agency to partner with for our journey.”
