Marketing agency, Home, has worked with Chief to create a national campaign for Jet2holidays.
It’s led by 3 television adverts, which follow the Hold My Hand proposition, originally produced by Home in 2016.
The creative is based around Jet2’s 3 core audiences of families, couples and young couples.
“By extending this campaign further, we wanted to show more magical moments that make people think either ‘that’s the sort of thing we’d do’ or ‘I’d love to do that’,” explained Don McGrath, Chief Creative Officer at Home.
“From tearing your shirt off and jumping straight into the pool as soon as you arrive, to hiring an open-top car and driving along the coast at sunset. The key was to make people feel inspired.”
The advertising will air on ITV, Channel 4, Sky and Finecast from this week. They’ll be supported by content on social, digital and OOH.
“This is our 16th year working with Home and we continue to be impressed by their strategic approach to creative briefs,” added Gavin Forth, Marketing Director at Jet2holidays.