Inspired by a young intern’s antics during lockdown, meat-free sausagemeister Heck is bidding for stardom with a sizzling sausage soundtrack and music video and a new digital ad campaign.
Locked down TikTokers may recall a series of videos featuring Toby, an agriculture graduate who had joined HECK’s “show team” as an intern in 2020. His adventures as part of the team that tours the country introducing foodies to the joys of HECK were cut short by covid, but he quickly turned to the social media platform to share videos of him dancing round HECK’s factory cheering the socially distanced staff up.
The videos garnered thousands of views, and inspired HECK’s award-winning 2022 ad, but if you missed out on this cultural touchstone, don’t panic – the HECK team have decided to do it all over again, but now with a catchy new theme tune and higher production values, in a video they hope will take them straight to top of the sausage pops.
