Leeds based meat substitute Quorn is kicking off 2023 with a brand-new marketing campaign, designed to show Britain’s chicken lovers that Quorn products taste just as good.
The So Tasty campaign launched on January 1 and is set to reach millions of consumers across multiple platforms including TV, BVOD, AVOD, OLV, digital, social and PR. The activity will be supported by a mass sampling campaign to get Quorn’s great tasting chicken products into consumers hands.
It follows the successful ‘So Tasty, Why Choose The Alternative?’ Deli campaign in September 2022, winner of The Grocer’s Top Campaign for Deli in 2022.
The new creative from adam&eveDDB for Quorn takes a cheeky and relatable approach to the infamous end-of-night takeaway, where partygoers typically swarm for a box of nuggets or a chicken burger. The advert reveals at the end that no chicken was eaten at all, proving that Quorn is so tasty you don’t need to choose the alternative.