Sports nutrition and supplement challenger brand XO Fitness has appointed Full Volume PR to deliver the full scope of its launch activity.
The Manchester agency is briefed to deliver consumer PR activity across XO’s product portfolio, running a proactive and reactive press office and launching media relations to position XO as first in mind with key media.
Full Volume is also tasked with the launch, development and ongoing content creation across XO Fitness’ social channels, managing paid and organic activity, in addition to taking the lead on influencer engagement and brand partnerships.
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XO Fitness is part of Health and Wellbeing Brands. Established in 2010, Health and Wellbeing is an independent Yorkshire based business that owns a fast growing range of brands in the vitamins, beauty and healthcare sectors that offer unique points of difference and adhere to the highest standards of UK design, manufacturing, and innovation expertise.
Phil Davies, managing director at Health and Wellbeing Brands, said: “Launching XO Fitness as a brand is a huge deal for us and we need the right marketing partner on board to make it work. Having worked with the Full Volume team on another project, I know the way they work and how they deliver what they promise. The team’s enthusiasm, ideas and understanding of our business brief were very impressive and they’ve already got off the starting blocks quickly with strong coverage and engaging social content. We’re really looking forward to working with them over the coming months and building a long-term partnership.”
Full Volume PR managing partner Rebecca Hallinan added: “To be working with a brand right from its embryonic stage and being trusted to help shape its growth is a fantastic opportunity for the whole team. XO Fitness is a great brand with some brilliant products and one that aligns perfectly with our experience and expertise in FMCG and wellness. We’re thrilled to be working with the team to make a big impact for XO across all channels”
XO Fitness joins an established and flourishing brand portfolio at the Ancoats agency that includes smoke-free retailing giant Haypp and UK leading leisure provider Tenpin.
