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Hatch hits the road for DUSK.COM pop-up tour

Leeds-based creative communications agency Hatch has been selected by leading furniture brand, DUSK.COM, to manage its 2024 experiential activations, which will see the new Spring/Summer collection pop-up in cities across the UK.

The agency, which specialises in brand activations alongside PR, content and social media has collaborated with the furniture brand once again, after a successful launch event of the SS24 collection in London, to this time take the collection to some of the country’s most prominent shopping centres.

To showcase its best-selling collections alongside new arrivals to consumers, the DUSK.COM activation kicked off its tour at Bullring & Grand Central at the end of May, followed by the Trafford Centre, and is set to take on Eldon Square in Newcastle from 28th June- 30th June, with more locations set to be revealed.

Set to enhance the brand’s profile with consumers, the activation offers the opportunity to witness the latest trends in home décor first-hand, and increase brand and product awareness among key consumer audiences.

DUSK launched in 2018 as an exclusively online brand, designed to bring the very best in value and quality for the home. Leading with great value collections across living, dining, bedroom and garden, DUSK delivers luxury for less in its high quality, luxury homeware.

Nick Lee-Rogers, head of experiential at Hatch, said: “Activations are a core part of our offering at Hatch, and with strong relationships with venues and suppliers across the UK, we’re certain that the DUSK pop up activations will be a success. There’s nothing quite like meeting customers face to face and bringing a brand to life, so we’re really excited to be working with DUSK to showcase its incredible product offering.”

Sian Guest, head of brand at DUSK, added: “We’re thrilled to partner with Hatch for our pop-up activations. As an online-only brand, we understand how important it is to bring our products to customers, and these activations will provide a unique opportunity for customers to see and feel the product quality firsthand. It’s a really exciting time for us and our customers, and we’re looking forward to continuing to work with Hatch on this journey.”

Activations and events are a key service offering at Hatch, which works with household names such as Hisense, Russell Hobbs and Remington.

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