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Hand sanitiser brand appoints Brazen PR

Vital Life

Manchester PR agency Brazen has been awarded an account with hand sanitiser brand Vital Life after a competitive pitch.

Brazen PR will work with the brand to promote the launch of its Viacom range of children’s hand sanitisers, featuring  children’s characters PAW Patrol and Baby Shark.

Prior to March 2020, Vital Life had focused on vitamins and supplements until a pivot to hand sanitiser gels in response to the pandemic.

Ben Forbes, commenting on behalf of Vital Life, said: “The team’s passion and enthusiasm was clear at the pitch, which was one of our key deciding points as we wanted to find a team we can work with on a long term basis to help us achieve our goals.”

Brazen client services director, Peter Burling, said: “We’re so excited to be on this journey with Vital Life. We love the ambition of the team; they’re daring and not afraid to step out of their comfort zone and we’re no strangers to thinking big and brave at Brazen. We look forward to working with the team to help grow the brands and ensure that every new product launched is a success.”

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