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Hampshire agency acquires Souter PR


A Hampshire-based agency has acquired Wilmslow’s Souter PR and will bring on-board its client portfolio and four-person team.

Jargon PR, a B2B agency working with more than 50 retained technology clients, welcomes Founder Sue Souter as Associate Director through the move, and takes its entire team to 17 full-time staff. 

The acquisition is intended to grow Jargon’s presence in the North West as it targets an annual fee income in excess of £2 million this financial year. It will add Souter’s clients – including Docutech, Kemtile, Leonard Curtis and Roberts Bakery – to its roster.

It comes not long after Jargon PR’s acquisition of Welsh agency Vantage PR, which took place in November 2020. The agency was founded by Simon Corbett (pictured) in 2009 and has won a raft of industry awards.

Sue Souter, Managing Director at Souter PR, said: “After working closely with the Jargon PR team over the last few months, we’re excited to officially merge with the agency. 

“Simon and his team strive to create national and international PR campaigns that support businesses in achieving their objectives, and we’re confident they’re the perfect partner for us.”

Simon Corbett, CEO at Jargon PR, added: “The team at Souter PR brings with them impressive experience and contacts, as well as a client base of exciting and innovative businesses across the technology and business-to-business market.

“Manchester was recently named the fastesting-growing tech hub in Europe. Today’s acquisition will place the Jargon PR team at the heart of this incredible community, aligning the agency with the UK Government’s ‘levelling up agenda’ that continues to drive growth, investment and innovation across the region.”

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