New, Halifax-based, PR coverage reporting tool, Coveragely, launches this week and aims to streamline coverage reporting, improve productivity and cut admin time for Digital PR and SEO professionals.
From £49 per month and with no minimum contract length, users will be able to use the tool to create visual, professional and customisable coverage books to share with clients and stakeholders.
Reports can be viewed easily on any device or screen size, without impacting the overall quality of the report, and for those who want to road-test the tool first there is currently the option of a free two-week trial, without the need to provide billing or credit card data.
The new tool allows users to visualise and showcase their PR campaign coverage alongside domain metrics from multiple data sources, with Majestic and Moz included as standard. The software also allows customers to connect Coveragely to their own Ahrefs and SEMrush API accounts for even more detailed insights. Users can also turn on a link monitoring feature to keep track of acquired links over time, ensuring all coverage reports remain fully up-to-date.
To create a report, users simply add a list of URLs along with their target domain and then review and customise the coverage report (including the logo, desired metrics and bio). Finally, the report can be shared with other team members, clients and stakeholders via a custom URL, or exported to PDF, CSV or Google Doc.
Admins can invite new members to collaborate on reports, while multiple team reports, grouped under one organisational name, can be hosted on a custom subdomain to keep all reporting and coverage data in one place for easy access and management.
Gareth Hoyle, managing director at Coveragely, said: “We know how important it is to report PR coverage data in a way that’s in-depth, easy to understand and aesthetically appealing. That’s why we’ve developed Coveragely, as we wanted to help marketers to create insightful reports in a matter of seconds, without the headache of data management or spreadsheets. We also wanted to offer highly visual and easy-to-understand reporting dashboard that helps clients and stakeholders see the value of their PR and SEO investments.”
Hoyle has spent almost 10 years as MD at Manchester data-driven agency Marketing Signals, so knows a few things about SEO: “Measuring PR output is crucial in determining its relative success which is why we created the facility to display domain metrics from all the major SEO data providers,” he explained. “This unique feature sets Coveragely apart from the competition as it is now the most insightful PR coverage reporting tool on the market.”
